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Why would Swarovski Optik decide to completely revamp their classic EL line of binoculars?  Birders all over the world can be forgiven for asking this question, as the original ELs are renowned for being a quality piece of glass.  The reason, of course, is that the engineers and mad scientists squirreled away in Swarovski Optik’s [...]

I’ve been conferring recently with a friend who runs an eco-lodge about the prospect of upgrading the onsite optics array; in essence, she’s looking for a spotting scope. Anytime the conversation turns to optics, my thoughts turn of course to Swarovski Optik, the purveyors of the cutting-edge quality glass I use in the field. However, [...]

At the beginning of June, we took on a new advertiser, a company I’d never heard of before. Looking into this site, I learned about a novel service that may very well improve the birding experience for a great many people. It’s all about the optics. I knew this of course but didn’t truly understand [...]

After getting my golden ticket I was on cloud nine.  A free trip to Swarovski Optiks American Headquarters with a bunch of other bird bloggers, along with a all-day birding excursion to South Beach on Cape Cod in Massachusetts, is, well, a pretty exciting way to spend a couple of days.  It beats the heck [...]